Ford recieves high honors..

FORD BRAND QUALITY IMPROVES FASTER THAN INDUSTRY AVERAGE IN 2008 J.D. POWER AND ASSOCIATES IQS

"For customers who make their purchase decision based on quality, Ford and Mercury vehicles must be on their shopping lists" Ford brand quality improves at a rate faster than the industry average. Ford Motor Company wins 10 vehicle honors, including three top segment performers. Ford brand has shown continuous improvement in this study since 2004.

DEARBORN, Mi. – Ford brand vehicles improved in quality at a rate faster than the industry average, according to a customer-based initial quality study released today by J.D. Power and Associates. Ford brand also is the only full-line brand to show continuous improvement since 2004.

The research firm's 2008 Initial Quality Study (IQS) showed Ford brand improving by eight points over last year's study, besting the industry average seven-point rate of improvement and continuing its five-year upward trend.

Furthermore, Ford and Mercury are among the study's top non-luxury brands, with both placing in the top ten and moving up in the brand level rankings compared with last year's performance. The Ford brand moved up to eighth place from 10th.

"For customers who make their purchase decision based on quality, Ford, Lincoln and Mercury vehicles must be on their shopping lists," said Bennie Fowler, Ford group vice president, Global Quality. "It is gratifying to see our commitment to quality paying off in such recognition by J.D. Power and Associates."

Overall, Ford Motor Company received 10 vehicle honors, including three vehicles that scored highest rankings in their respective segments.

J.D. Power and Associates 2008 IQS is based on responses from 81,500 new 2008 model-year vehicle owners after having driven their vehicles for three months. It measures problems per 100 vehicles and was conducted between February and April. The study is the latest third party to demonstrate Ford's significant quality improvements.

Last week, Strategic Vision released its Total Quality Index showing Ford Motor Company brands with five segment winners: Ford Edge, Mustang, F-250/350, Mercury Sable and Volvo C30. And Ford topped or tied for six segment awards in AutoPacific's Vehicle Satisfaction Awards.

now they just need to keep it there, and get the recalls down big time, and they just might actually keep this ship afloat.

looks like they're heading in the right direction...and maybe more men will start riding Henry Fords product than god's product someday.... :^dancer^: