SEMA 2011: Roush Stage 3 Premier Edition Mustang

by Danstang Sat Nov 12, 2011 1:51 am

One of the big Mustang unveils this year at the 2011 SEMA Show was by none other than Jack Roush himself. The company showed off its new 2012 Roush Stage 3 Premier Edition Mustang.

In response to owners and enthusiasts who always say they want “painted stripes” and “something special” for their money when buying an expensive custom car, Roush has partnered with Sherwin-Williams offer a range of custom color options that provide just that.

The paint packages allow for personal customization of three different aesthetic elements of the car. You can choose from 12 Sherwin-Williams Planet Color choices for the base vehicle color, graphic colors and graphic accent colors. The result is an impressive palette of unique color combination possibilities.

“The Premier Edition is all about power, performance and styling,” said Roush, who pointed out that the unique Premier Edition paint colors compliment the aggressive 540hp ROUSHcharged 5.0L engine and the race-inspired Roush suspension. “And, the Roush Performance tuned exhaust system lets your neighbors know that you’re driving some high-performance American Muscle!”

The 2012 Roush Stage 3 Premier Edition color choices and names include:

Black Diamond
Performance Pearl
Motor City Iron
Sin City Silver
Blue Bayou
Jet Stream
Gold Rush
Liquid Copper
Red Blooded American
Mean Green
Luminescent Lime
Mat It Mango

“This is a show-quality, premier paint application process. All paint is hand-applied at our Roush Performance facilities in Livonia, Mich., along with technical support from the Sherwin-Williams team,” said Roush. “It’s a tri-coat application that introduces subtle hues of reflective flaking into the paint so the colors really dance and bounce as the Premier Edition adjusts to the changing sunlight angles. It’s a very intense paint process, but we’ve got a winning formula to make these Mustangs look great!”

Roush Performance, Roush Fenway Racing, and Sherwin-Williams have a long history of collaboration and teamwork. Whether it’s working together on the NASCAR circuit through their strong sponsorship relationships or it’s in the shop working on paint and appearance opportunities, the two organizations work extremely well together. Roush added, “The Sherwin-Williams paint quality is exceptional, and the teamwork to produce the ROUSH Premier Edition program has been very strong. It was a natural fit for our two companies to collaborate on a project like the ROUSH Premier Edition Mustang.”