Shelby Automobiles to sponsor Las Vegas Cup race; laps added to event
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Shelby Automobiles to sponsor Las Vegas Cup race; laps added to event
by Danstang Thu Nov 06, 2008 1:17 am
The 2009 NASCAR Sprint Cup Series race at Las Vegas Motor Speedway will be sponsored by Shelby Automobiles and will be lengthened 18 laps.
The event will be lengthened to 427 miles and will be called the Shelby 427. The change in distance allows LVMS and Shelby to market a Las Vegas Motor Speedway Limited Edition Shelby 427 package for the Ford Shelby GT500 Mustang.
LVMS President Chris Powell and Shelby Automobiles founder Carroll Shelby made the announcement today at the Specialty Equipment Market Association show in Las Vegas.
“We are ecstatic to have the legendary Shelby name on our 2009 NASCAR Sprint Cup race,” Powell said. “It’s a tremendous opportunity for us to give added exposure to the Shelby brand that has, over the years, become synonymous with the best in high-performance cars.”
Bruton Smith, founder and CEO of LVMS parent company Speedway Motorsports Inc., and Carroll Shelby have been friends for many years.
“We are thrilled to combine the efforts of our two companies in this sponsorship,” Smith said. “Carroll and his team have long been known for the high quality of their work and the tremendous popularity of their cars.”
Carroll Shelby has driven and designed race and sports cars for more than 50 years. His company, Shelby Automobiles, located its manufacturing facility at the speedway complex as the anchor tenant in 1998. The company uses the oval and road courses for its research and development. This is the first time Shelby Automobiles has sponsored a NASCAR event.
Since its inception in 1998, the Sprint Cup race at LVMS has been run at a length of 400.5 miles, which is 267 laps around the 1.5-mile oval. In order to accommodate the new event name, the race will be increased by 27 miles and will feature 285 laps.
Financial terms of the contract were not disclosed.
As part of the one-year race sponsorship, Shelby Automobiles will market a Las Vegas Motor Speedway Limited Edition Shelby 427 package for the Ford Shelby GT500 Mustang. Owners of 2007 and 2008 Shelby GT500s with the post title Super Snake package on their muscle car can purchase the limited edition “pace car” upgrade on a first-come, first-served basis by e-mailing shelby427@lvms.com. Only 427 of these packages will be available through Shelby Automobiles. Those who buy a Shelby 427 package will also receive special race tickets and other amenities, including the opportunity to serve as the race’s honorary starter. :*drive*:
The event will be lengthened to 427 miles and will be called the Shelby 427. The change in distance allows LVMS and Shelby to market a Las Vegas Motor Speedway Limited Edition Shelby 427 package for the Ford Shelby GT500 Mustang.
LVMS President Chris Powell and Shelby Automobiles founder Carroll Shelby made the announcement today at the Specialty Equipment Market Association show in Las Vegas.
“We are ecstatic to have the legendary Shelby name on our 2009 NASCAR Sprint Cup race,” Powell said. “It’s a tremendous opportunity for us to give added exposure to the Shelby brand that has, over the years, become synonymous with the best in high-performance cars.”
Bruton Smith, founder and CEO of LVMS parent company Speedway Motorsports Inc., and Carroll Shelby have been friends for many years.
“We are thrilled to combine the efforts of our two companies in this sponsorship,” Smith said. “Carroll and his team have long been known for the high quality of their work and the tremendous popularity of their cars.”
Carroll Shelby has driven and designed race and sports cars for more than 50 years. His company, Shelby Automobiles, located its manufacturing facility at the speedway complex as the anchor tenant in 1998. The company uses the oval and road courses for its research and development. This is the first time Shelby Automobiles has sponsored a NASCAR event.
Since its inception in 1998, the Sprint Cup race at LVMS has been run at a length of 400.5 miles, which is 267 laps around the 1.5-mile oval. In order to accommodate the new event name, the race will be increased by 27 miles and will feature 285 laps.
Financial terms of the contract were not disclosed.
As part of the one-year race sponsorship, Shelby Automobiles will market a Las Vegas Motor Speedway Limited Edition Shelby 427 package for the Ford Shelby GT500 Mustang. Owners of 2007 and 2008 Shelby GT500s with the post title Super Snake package on their muscle car can purchase the limited edition “pace car” upgrade on a first-come, first-served basis by e-mailing shelby427@lvms.com. Only 427 of these packages will be available through Shelby Automobiles. Those who buy a Shelby 427 package will also receive special race tickets and other amenities, including the opportunity to serve as the race’s honorary starter. :*drive*:
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